ABOUT US

THE BRAND STORY

Synonymic with quintessential fashion & eccentric vibe of a tasteful woman, Label Prerna Gupta is heralded as a symbol of new energy in the fashion scene.

The label's aesthetic is meeting of the Indian heritage with a global panorama.

This sensibility lends itself across the label's creations featuring intricate techniques & eternal craftsmanship for all silhouettes alike.

Today, the label is inspired by a wide gamut of references from philosophy & artistic marvels. We do not believe in following  trends blindly. We believe in the value and power of femininity, it is our compass of creation.

ABOUT THE DESIGNER

After completing her degree in Knitwear Design from NIFT, New Delhi & Masters from  London College of Fashion in London, England, Prerna set out to create the image of  modern India , whilst straddling the present that is rooted in India’s heritage of draped form and tradition of artistry. 

​

A traveler, a thinker, a dreamer, and a designer,Label Prerna Gupta’s spirit permeates the layers, details, and elements of the brand. Over a small period of time, we have built a strong repertoire & we are already on the block with established multi-designer stores such as Agashe  in Delhi, Creo in Bombay and many more.

“With such attention to every possible detail, we continue to define a modern take on the traditional fashion in India.” - Prerna Gupta